Overall Training

 

The Outdoor Advertising Training is comprised of in-depth personal knowledge gained from years of professional work experience and training, as well as extensive research compiled from public information made available through various industry resources. Diligent training sessions are designed to provide participants the opportunity and ability to educate, prepare and further themselves as reputable competitors in the Outdoor Advertising Industry. The unique industry training entails creative and effective strategies and closing techniques, to help enhance each participant's skills and performance directly related to the business of Outdoor Advertising. 

Overall Training Media Kit (PDF)

Training Elements:

* Pre-Training – Industry Overview & Market Analysis  

* 3 day “On-location” Overall Training Session

* Field Training: market ride,  billboard  structure evaluation, site assessment, sales prospecting, structure &  display photography, ad agency introduction, local zoning department, steel fabricator and vinyl printing facility

* Post-Training - Follow-up Remote Consultation and Support

* Remote Overall Training (PDF) is available on a daily or hourly basis

 

Critical Coverage Areas:

 

     -   Industry Background

     -   Demographic Research & Growth Analyses

     -   Target Site Assessment & Evaluation

     -   Local, State & Federal Sign Regulations

     -   Comparable Outdoor Ad Rates

     -   Comparable Site Lease Rates

     -   Site Lease Negotiation & Acquisition  

     -   State and Local Permit Application Process

     -   Structure Fabrication & Installation Pricing

     -   Sales & Marketing Strategy

     -   Sales Prospecting & Lead Generation

     -   Developing Sales Pipelines

     -   Co-op Advertising Budgets

     -   Doing Business with Ad Agencies

     -   Artwork & Creative Specifications

     -   Operations & Maintenance  

     -   Revenue Forecasting

     -   Cash Flow Projections 

 

To register for our Outdoor Advertising Training please email us at:

Training@OutdoorAdExchange.com