|
|
|
|
Billboard Valuation Factors
· Billboard Structure Location · Billboard Structure Type · Billboard Display Size · Billboard Display Visibility · Designated Market Area (DMA) · Market Demographics · Interstate
or Federal Aid Primary influence · Audited
Traffic Counts · Daily
Effective Circulation (DEC)
· Metropolitan
area reach and exposure · Proximity
to tourist destinations · Off-premise
and On-premise classification · Conforming
and Non-conforming status · Current
or pending sign ordinance restrictions or moratoriums · Market Comparisons · Median
Net Rate · Median
CPM (Cost Per Thousand Impressions)
Billboard Valuation Methods
Just compensation is measured by determining “fair market value” based on the economic value of the property interest that is being sold or taken. The economic value of a billboard display, once constructed and in place, is largely a function of the location. Market Value Comparison approach using Media Potential GIM gives the sign location heavy consideration. Market
Value Comparison approach to valuing outdoor advertising, using the Gross
Income Multiplier method is an accepted valuation method in the outdoor
advertising industry. As
the standard used in the industry for valuing signs, the GIM reflects fair
market value. The GIM method is
appropriate where the evidence establishes that the sign involved in a taking
cannot be relocated on the leased premises or to a like-kind property in the
same market area. Certain billboard locations can also be considered “unique” and may justify additional value. For example, if a certain billboard is: located in the heart of a busy metropolitan area; highly visible to a popular tourist destination; ruled a grand-fathered location due to an off-premise sign moratorium or classified as legal non-conforming.
To request more information about our Billboard Valuation Services, please email us at: Consulting@OutdoorAdExchange.com
|
|
|