Billboard Valuation Services

Billboard Valuation Services, a division of Outdoor Advertising Exchange (OAE), provides independent consulting and intermediary services exclusively for the outdoor advertising industry. With more than 35 years of experience in the billboard business, we help billboard owners, investors, and outdoor advertising companies make informed acquisition and disposition decisions based on real-world market knowledge and extensive industry experience.

Our services include professional Estimated Valuations for:

• Individual billboard structures
• Small and large billboard portfolios ("plants")
• Static billboard faces
• Digital billboard displays
• Mixed static and digital billboard portfolios
• Ground lease and asset evaluations related to billboard ownership

Over the course of our career, OAE has:

• Successfully represented buyers and sellers in billboard transactions totaling more than $55 million.
• Prepared professional Estimated Valuations covering more than $65 million in billboard assets.

Our experience spans independent billboard owners, regional operators, investors, and national outdoor advertising companies.

Selling billboard assets involves far more than simply finding a buyer. Proper preparation, pricing strategy, confidentiality, and negotiation can significantly impact the final purchase price and transaction terms.

Our Sell-Side services include:

• Confidential Estimated Valuation of billboard assets
• Review of lease agreements and asset characteristics
• Analysis of market positioning
• Recommended pricing strategy
• Identification of qualified buyers
• Confidential marketing of assets
• Buyer qualification
• Assistance throughout negotiations
• Transaction support from initial discussions through closing

Working with Billboard Valuation Services helps sellers:

• Understand the current estimated market value of their assets before going to market.
• Avoid underpricing valuable billboard assets.
• Present assets professionally to qualified buyers.
• Maintain confidentiality throughout the sales process.
• Reduce unnecessary negotiations with unqualified buyers.
• Benefit from decades of industry knowledge and transaction experience.
• Maximize transaction value while minimizing disruption to daily operations.

Whether selling a single billboard or an entire multi-market portfolio, our objective is to help owners achieve the strongest possible market outcome.

Acquiring billboard assets requires more than identifying available inventory. Buyers need accurate valuation guidance, market insight, operational analysis, and disciplined negotiation to make sound investment decisions.

Our Buy-Side consulting services include:

• Estimated Valuation analysis
• Market opportunity review
• Asset quality assessment
• Revenue and location evaluation
• Acquisition strategy consulting
• Identification of acquisition opportunities
• Seller introductions
• Negotiation assistance
• Transaction support through closing

Billboard Valuation Services helps buyers:

• Avoid overpaying for billboard assets.
• Better understand fair market value.
• Identify attractive acquisition opportunities.
• Evaluate both static and digital billboard investments.
• Benefit from objective third-party valuation insight.
• Make informed investment decisions based on decades of outdoor advertising experience.
• Improve acquisition efficiency while reducing transaction risk.

Whether acquiring one billboard or an entire outdoor advertising company, we help buyers evaluate opportunities with confidence.